New York, NY (March 20, 2017) – EventGuru Inc. is delighted to announce Saturday, October 7, 2017 as the date for this year’s DIWALI AT TIMES SQUARE celebration.  Mark your calendars!  Diwali is  the “Festival of Lights,” is the one holiday that unifies the diversity of Indian regional cultures.This annual celebration is the largest celebration of Diwali outside of India, and it brings the South Asian community together for a fun-filled day showcasing cultural dance and musical performances, a Diwali bazaar, and mouth-watering Indian cuisine.  The celebration lights up Times Square with interactive, traditional Diya (lamp) lighting ceremonies, and the world’s best digital fireworks display. There will be a Bollywood celebrity filled evening concert ,and opportunities to interact with your favorite stars.  The fun will begin at 2:00 p.m. on Saturday, October 7, 2017 in Times Square!

Diwali at Times Square was established  in 2013 by Neeta Bhasin – a nationally recognized business leader specializing in multicultural marketing . She wanted to bring the most vibrant, national  festival of India to the “Center of Universe” – New York’s Times Square – to showcase India’s rich culture, heritage, and arts to the world, while invoking a sense of pride among South Asians.  This historic event is managed by ASB Communications, a New York-based multicultural marketing agency now celebrating its 20th anniversary which was founded by Ms. Bhasin. Advertising and sponsorship opportunities for Diwali at Times Square are available for businesses and organizations looking to deepen relationships with the South Asian community.

Event Guru World Wide is a premier full service event company specializing in festivals, concerts, trade shows, gala dinners and press conferences. We conceptualize and implement events of all sizes and statures. We have built a team of passionate individuals who are sure to create impactful and memorable experiences for its clients.

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Born and educated in India, Ajay Ghosh came to the United States to pursue his higher studies in Journalism in 1997. After graduating with a Master’s Degree in Journalism from the School of Journalism at Marquette University, Milwaukee, WI, his life as a professional journalist began in the summer of 1999 in New York City. Starting as a reporter for India Post, he worked as the New York Bureau Chief of Indian Reporter and World News from 2000 to 2005. Having a Master’s Degree in Social Work, Ajay writes on social and other issues for