Amitabh Bachchan – Megastar joins campaign against harassment

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In an innovative way to raise awareness about the aftermath of sexual harassment, megastar Amitabh Bachchan will be featuring in a promo urging people to support the victim.

In a public service awareness initiative by Star Plus, Bachchan will urge families, authority figures and citizens to reflect upon the need to break the tolerance towards how victims of sexual assault are treated.

This campaign is an extension of a show “Kya Qusoor Hai Amala Ka” which is already on air on Star Plus. “The idea that a woman loses her dignity if she is sexually assaulted is instilled strongly in our cultural mindset. The shame should be on the perpetrators instead of the victim.

“We need to foster a safe, secure and supportive environment where victims can seek refuge especially from those who they turn to for protection like authority figures, family and society,” Bachchan said in a statement.