A Persian word meaning wish or desire, “ Aarzu” is also the name of Arora Hospitality Group’s latest culinary venture, specializing in modern Indian cuisine with a focus on taste, texture and presentation. Even the décor, lighting, colors, art and serving platters are designed to complement the food and create an unprecedented experience for the guest.
Established in Freehold, New Jersey, this summer, Aarzu celebrated it’s 6-month anniversary with a holiday party today. Attended by the diasporas who’s who, the event was a showcase for the culinary creativity of the chic Indian eatery. Renowned restaurateur and Arora Hospitality Group’s CEO, Kamal Arora was as usual an excellent host. «The aim of Arora Hospitality Group is to give its guests an unparalleled culinary experience through its preparations, presentation, innovation, service and quality, and the concept of modern Indian dining that redefined how Indian cuisine was perceived both by the Indian community as well as the more mainstream audience fit right into our vision.» he said, when quizzed about how he picked his varied restaurant concepts.
Partner Archana Sharma who is a fabulous cook, food writer and critic herself, believes that food should look as pretty as it tastes! The New Jersey native said “For long the Monmouth County area has been deprived of great Indian food and with Aarzu, I wanted to deliver a fine dining experience with innovative, modern dishes clubbed with an outstanding presentation that would fill this gap.” She also mentioned that for every meal they serve at Aarzu this month, they will donate a meal to the local food bank.
Payal Mehta, partner at Arora Hospitality Group also shares Kamal’s & Archana’s vision. “Being in the catering business for so many years and having done events of every type and scale, I’m in touch with people’s culinary dreams.” she laughed. “I knew right of the bat that the Aarzu Modern Indian Bistro was the right new venture for the group.”
The guests were delighted with a memorable meal by Executive Chef Shravan Shetty & Chef Dayanand Shetty and the group’s legendary hospitality.
Aarzu is open Tuesday through Sunday from 11:30 am to 2:30 pm for lunch and from 5 to 10 pm for dinner. Reservations at Aarzu.com.